Study Highlights Complexity of Public Responses to Corporate Crises
Communication professor Yang Chang introduces a new tool that will help organizations respond to stakeholder concerns in the event of a crisis.
Research Offers New Way to Assess an Organization’s Public Relations
Communication professor Yang Cheng explains how a new tool will allow organizations to better measure and describe its relationships with stakeholders.
NC State Researchers Land NSF Grant to Develop AI Tools for Workforce Empowerment
The $980,000 grant will allow NC State researchers to develop new artificial intelligence (AI) tools to help job seekers and employers manage a rapidly changing labor market.
Study Finds Brands Are Resilient Against ‘Fake News’ on Social Media
“Fake news” stories targeting corporations may be obnoxious, but new research from communication professor Yang Cheng finds that they likely pose little threat to well-established brands.
Study: Corporations Can Benefit from Altruism During a Crisis
New research from NC State finds that altruism – and social media – can help corporations cultivate trust with consumers on mobile devices during and after natural disasters.